About Us

Magpie Beauty was created by a UK nail tech, Sarah Shakespeare in 2015 and has been inspiring creativity worldwide ever since. She started with 10 glitters and has continued to create hundreds of beautiful products that are fantastic (and easy!) for nail techs to use, allowing them the freedom to create endless manicures for happy clients. In 2017, Magpie Beauty introduced a full line of 100% pure gel - gel polishes, that are highly pigmented, vegan, cruelty free and that offer mostly HEMA free options. Magpie Beauty now offers a full range of professional only products that include HEMA free acrylic and acrygel systems. With stunning and innovative new products, being released on a regular basis, Magpie Beauty has proven to be a company that has the nail tech in mind!

Magpie Beauty USA was started in 2018 and we are thrilled to be able to provide these products to nail techs in North America. We plan to be where you are - at nail only shows throughout the USA.